MMD Events Blog

The [Ultimate] Dressing Room 03.31.2014




We love hearing about how brides find their wedding gown. In the interest of learning more about one of our favorite wedding topics, we had a conversation with Judy Ferrara of The Dressing Room to find out why her bridal boutique is such a success, how she manages to make her brides so happy.

There are many things that Judy attributes to her success, which is not surprising because of her diverse background in interior design and as an International Meeting and Corporate Incentive Planner. Her careers have taken her to 44 countries, each teeming with unique design and style inspiration she still draws from today. It wasn’t until after her experience in the corporate world that she and daughter-in-law, Christina Ferrara, studied the area and realized what the bay area was missing—a full service bridal boutique with a private appointment.bling box

Her success in building and maintaining The Dressing Room, she humbly explains, is due to her long-time training in being a good listener. She understands the magnitude of a bride’s wedding dress decision, which is why each bride receives the privilege of having The Dressing Room open solely to her and her party during her appointment. “This allows for a bride to explore in the comfort and privacy of her appointment,” Judy says

Although she describes her own style as classic, she encourages brides to, “Try on dresses they might not have considered and to steer clear of red carpet looks, opting for dresses that flatter each body type instead.”

012_PortraitsJudy is also a fan of bold, decorative bridal shoes. “I think it’s fabulous,” she says, “They allow brides to put a little bit of their sassy personality into the look and brides can re-purpose the shoes and even take them on their honeymoon.”

So what should we be looking out for in terms of weddings trends? Judy sees ement  that the upcoming trends are: Tactile textured fabrics combined to give depth and dimension, laser cut lace, delicate details with metallic and back details. They will also include intricate appliqués, sleeves, embroidery, illusions, hints of color, blush, light gold, alabaster, ruching, draping and luminous fabrics.

Although Judy owns and operates one of the most successful bridal boutiques in Florida, her focus is always on the brides and not the pieces sold in her shop.

This truth is obvious as she explains to us that, “[Her] favorite part of the dress will always remain the bride’s face. A simple dress with luxurious fabric creates high impact simplicity that puts the focus on the bride’s beautiful smile.” We couldn’t agree more.PCI WEDDING SHOOT 089

To contact The Dressing Room call (727) 323-7666 or email Judy Ferrara at

Appointments are always preferred. We appreciate your time visiting The Room. Please allow at least one hour for your appointment.

{Photos (From top to bottom) by K & K Photography,

Gina Leigh Photography, Gina Leigh Photography, K & K Photography}

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